Post date: 05/18/2016 - 20:29
Location: Toronto
Region: Ontario
Fields of study: Marketing / Sales
Employment type: Full time
Years of experience: 3 - 5 years
Required languages: English, French
Required IT skills: MS Office (in general)
Required degree level: Bachelor's degree

The Role

Tesla Motors is looking for a Regional Marketing Specialist in Toronto to support various marketing responsibilities in Eastern Canada including lead generation, content creation and retail marketing events to support regional sales goals.


  • Work under the direction of the Senior Marketing Manager and Regional Sales Manager to develop targeted marketing plans with a coherent integration of marketing tactics, event and PR activities to achieve store goals.
  • Identify regional specific events and activities to generate quality leads for the local market.
  • Manage the planning of regional activities including store openings, test drive and lead generation events. Manage these activities to maximize impact and ensure execution meets the global brand strategy.
  • Assist in the development, management and implementation of a comprehensive event calendar with centralized tracking of all regional marketing events including test drive events, lead generation events, and external corporate events (e.g. auto shows and product launches).
  • Assist in the development of in-store programs and campaigns to engage existing leads and create new leads.  
  • Act at the liaison between the regional retail teams and the marketing department.
  • Ensure all regional stores and service centers are meeting brand expectations regarding code of conduct, uniforms and merchandise.
  • Work with communications team on consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g. collateral) 
  • Support executive and corporate events as needed.
  • Manage outside agencies and vendors on an as needed basis.
  • Evaluate and track the success of programs and campaigns.
  • Effectively deliver results of marketing objectives within the designated and agreed budgets.
  • Ensure compliance with global brand strategy and corporate identity for Tesla Motors.


  • Bachelor’s degree (B. A.) or equivalent experience 
  • 3+ years of relevant work experience
  • Excellent written and verbal communication skills and fluent in both English and French, with proficiency in building clear, compelling value propositions that can be expressed in a variety of media
  • Maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes
  • Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently
  • Proficient in MS Office
  • Proven ability to work in a fast-paced, dynamic and deadline-oriented environment
  • Positive “can do” attitude, passionate and able to show commitment and to inspire others  
  • Large company discipline...small company entrepreneurial attitude 
  • Team player and builder – leads by example 
  • 50% Travel Required
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